What is it? Net Retention Rate (NRR) is tracked by many and reported publicly by SaaS businesses. It analyzes the change in Annual...

What is it? ARR stands for Annual Recurring Revenue. You can pronounce it like a pirate (“Argghh”) or call out the letters (“A.R.R.”). It...

What is it? CLTV is the Contribution Profit a customer will generate over the course of your relationship with them. Contribution Profit...